EQUATE & Kuwait Blind Association launch Painting Smiles 2

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Date(s) - 13 January 2014
12:00 am

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EQUATE Petrochemical Company and Kuwait Blind Association (KBA) have announced the launch of the Painting Smiles 2 campaign to support persons with special needs, in particular the blind.

Speaking on the occasion, EQUATE VP for Technical Services and head of EQUATE CSR Program Mohammad Al Benali said, “Realizing the need to embody its ‘Partners in Success’ tagline with all relevant stakeholders, EQUATE is pleased to launch this partnership with KBA through an integrated campaign that includes a number of artworks which will be displayed during an exhibition at the conclusion of the campaign. With all proceeds being dedicated to KBA, this campaign is an extension of a previous initiative launched in cooperation with the Kuwait Association for the Care of Children in Hospital (KACCH).”

On his part, KBA Chairman Fayez Al-Azmi said, “As KBA is a firm believer in social integration as a cornerstone for the success of any organization, the association has established ties with several economic and social bodies within Kuwait to make its goals a reality. Along those lines, EQUATE has been a major partner in achieving such goals through its unwavering multi-level support to KBA, which has tangibly boosted the social development of visually impaired persons and also the association’s overall activities. This successful partnership with EQUATE is further illustrated through launching the Painting Smiles 2 campaign, which is aimed at highlighting the talents and achievements of blind persons for the benefit of all KBA members.”

With the slogan “Because We Care,” this campaign emphasizes the significance of supporting blind individuals in Kuwait through a partnership between KBA’s members and all functions at EQUATE to truly make Painting Smiles 2 a reality. Upon the conclusion of the campaign, an exhibition will be held from the 5th to the 8th of February 2014 at 360 Mall.

Since its inception in 1972 as a public society, Kuwait Blind Association (KBA) plays a critical role in supporting blind individuals in the State of Kuwait through various community and cultural activities. In addition to overcoming arising challenges that face blind individuals, KBA also continues to strengthen bonds with relevant Arab and international organizations.

Established in 1995, EQUATE is an international joint venture between Petrochemical Industries Company (PIC), The Dow Chemical Company (Dow), Boubyan Petrochemical Company (BPC) and Qurain Petrochemical Industries Company (QPIC). Commencing production in 1997, EQUATE is the single operator of a fully integrated world-scale manufacturing facility producing over 5 million tons annually of high-quality petrochemical products which are marketed throughout the Middle East, Asia, Africa and Europe.

In recognition of its sustainability achievements, EQUATE has earned several prestigious honors, including His Highness the Amir Award for the Best Plant in Kuwait; The Gold Award in Health, Safety, and Environment (HSE) for Gulf private sector companies; The Award for Best Gulf Company in Recruiting Nationals; Arabian Business Best CSR Company Award; Oil & Gas (O&G) Middle East CSR Award; O&G Best Implemented Environmental Program of the Year; Middle East Chemical Week (MECW) Plant of the Year Award; as well as Kuwait’s CSR Award in the Industrial and Oil Sector. In addition, EQUATE has received the Highly Commended Best Community Program Award during the First Middle East CSR Award Summit.