Kuwait, April 22, 2019 – The EQUATE Group, a global producer of petrochemicals, is sponsoring the preservation efforts of Gulf cultural and artistic heritage at Kuwait’s iconic Sadu House which inspires its name from its mission to preserve the ethnic handicrafts of bedouins also known as Sadu hand weaving.
The five-year sponsorship will see EQUATE support the newly established Sadi Studio, an initiative by Sadu House that attracts young artists from the region in an aim to revive the art of Sadu weaving through their works and promote its cultural significance in the history of Gulf states.
Speaking of the EQUATE Group sustainability strategy, Senior Executive for Corporate Communications & Government Affairs, Dr. Abeer Al-Omar, said: “Our focus at EQUATE is to invest in economic, educational and environmental programs that take us a step forward towards achieving the sustainability goals we aim for, such as the Sadi Studio initiative that supports the revitalization of cultural heritage.”
Speaking at the launch event of Sadi Studio, EQUATE Sustainability Committee Member, Fatemah Al-Faresi, said: “Sadu House is one of the very few museums and cultural centers that preserves the local cultural heritage in Kuwait. We look forward to seeing young artists connect our past to our present and aspired future, and invite our local community to take part in this rich experience at Sadi Studio.”
Commenting on the partnership with EQUATE, Sadu House Chairperson, Sheikha Bibi Duaij Al-Jaber Al-Ali, said: “Sadi Studio brings artists in an innovative platform that inspires from the heritage of weaving and traditional arts, an initiative that we hope will preserve what was once a significant source of living in Kuwait and the rest of the Gulf. We thank EQUATE for their generous sponsorship and look forward to continue working together.”
EQUATE aligns its sustainability and community involvement strategy with the UNDP Sustainable Development Goals (SDG) and Kuwait’s 2035 Vision. As part of this strategy, the Group extends its support to various segments of the community and has previously partnered with the Kuwait Blind Association to help establish a youth center for the blind.
ABOUT THE EQUATE GROUP
The EQUATE Group is a global producer of petrochemicals and the world’s second largest producer of ethylene glycol (EG). The Group owns and operates industrial complexes in Kuwait, North America and Europe that annually produce over 6 million tons of ethylene, EG, polyethylene (PE), polyethylene terephthalate (PET), styrene monomer (SM), paraxylene (PX), heavy aromatics (HA) and benzene (BZ). The EQUATE Group includes EQUATE Petrochemical Company (EQUATE), The Kuwait Olefins Company (TKOC), as well as a number of subsidiaries such as MEGlobal and Equipolymers. Their products are marketed throughout Asia, the Americas, Europe, the Middle East and Africa. The Group’s shareholders are Petrochemical Industries Company (PIC), The Dow Chemical Company (Dow), Boubyan Petrochemical Company (BPC) and Qurain Petrochemical Industries Company (QPIC). Employing more than 1,500 people worldwide, the EQUATE Group is a leading enterprise that pursues sustainability wherever it operates through partnerships in fields that include the environment, economy and society. Visit www.equate.com.